About the founder

Design, research, and engineering. Together.

Chris V. Ayala

I'm Chris. I started in design, moved through product research, and landed in engineering. Today, that experience comes together in building production AI and automation systems at publicly traded companies.

I hold two master's degrees, one in software development and one in human-computer interaction. I'm as comfortable in the technical details as I am in a conversation about how your team gets its work done.

Start with the people

I start by learning the work from the people who do it — what they need, where they struggle, and what helps them do their jobs well.

Understand what matters

Research and design help uncover where time and resources go, which problems are worth solving, and what a useful change would look like.

Build for the work ahead

The work should leave you with a clearer decision, a useful system, or skills your team can keep using.

Start

Bring us the process everyone complains about.

Tell us what’s slowing you down.